Work

Event · live operations

EJ Cup 2025

A competition day has no pause button. The tooling that kept it coordinated — and the start of what became Whistle.

EJ Cup — scoreboard & control · photo to come
Type
Event software · live ops
Surface
Schedule & scoreboards
Setting
On-site, real-time
Context
EJ Cup · 2025

The event

The EJ Cup is a live competition where a lot happens in a short window: matches scheduled, results recorded, scoreboards kept current, and organisers, competitors and spectators all kept on the same page in real time. When something runs long or a result changes, the whole day has to adapt on the spot.

The problem

Off-the-shelf tools and spreadsheets fall apart the moment an event drifts off schedule. The day needed tooling that stayed accurate under pressure and could be run by a small team without a manual.

  • Schedules that shift as the day actually unfolds
  • Scores that must be correct and visible immediately
  • A setup simple enough to operate live, on-site

What we built

We built the event technology and ran live operations on the day — a system to manage the schedule and brackets, drive the scoreboards, and give operators one place to keep everything current as the competition ran. One source of truth; every screen read from the same state, so nothing showed a stale number.

Operations view / scoreboard · figure to come
Operators update one system; the displays follow.

The outcome

Running technology at a live event is the hardest test of reliability — no staging environment, no forgiving audience. It's the same standard we hold every system to: correct, legible, and calm under pressure. Whistle grew directly out of this work.


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